Marketing Essay Example | Topics and Well Written Essays - 2250 words - 20

Marketing - Essay Example The report is based on the study of the segmentation, targeting and positioning (STP) analysis of Apple and Samsung in the US market. These two organisations are the leading electronic goods manufacturer and dealer all over the world. This analysis is also emphasises on the importance of marketing mix strategy while analysing the different stages of STP strategy (Wood, 2008). Apple Inc. is a multinational company headquartered in California. It was established in the year of 1976 by Steve Jobs and Ronald Wayne. Apple offers consumer electronics, personal computers, software and online services to its customers (Marketline, 2014). Samsung is the leading electronic consumer durable organisation founded by Lee Byung-chul in the year of 1938. It is headquartered in Seoul, South Korea (Mukit, 2014). The product portfolio of Apple includes portable computers such as Macbook series, iPod, iPhone, iTune, printers, servers and wifi based stations. Apple MacBook and iPhones have created their status symbol. Their product category also includes different accessories and peripheral products such as printers, magic mouse and storage devices (Worstall, 2014). The distribution channel of Apple includes technology consultant and independent service provider. They prefer to sale their product only through authorized resellers, retailers and distributors. They also promote and sale their products through Apple authorized franchisee stores (Paczkowski, 2012). Apple is focused on promoting their products within students and professionals. Through their promotional activities they try to attract their customer’s attention towards the special features and benefits of their products. Their promotional procedure includes advertisement through all the possible media and sales promotions. Samsung has a wide product portfolio which includes Tablet, notebooks, printers, wide range of mobile phone and television, cameras, refrigerator,

Marketing Management. Experimentation and change Assignment

Marketing Management. Experimentation and change - Assignment Example This has given rise to another important trend in marketing: marketing metrics. Measuring the contribution of marketing to the overall firm performance has become a crucial part of the marketing management function. The critical question for marketing management is how the marketing function should be designed in order to provide the greatest value for organization. At the heart of this issue is the idea that the marketing function's key contribution is to serve as a link between the customer and various processes within the firm. As suggested by Moorman and Rust (1999) the marketing function should play a role in connecting the customer with 1) the product 2) service delivery and 3) financial accountability. Of those three connections the traditional role of marketing has been to link the customer with the product. The customer-product connection pertains to linking the customer to the focal offering provided by the firm. Marketing's emphasis in this linkage is on providing knowledge and skills that connect the customer to product design or quality issues. This emphasis underlies many contemporary methodologies for new product development and for managing the customer-product interface. The customer-service delivery connection involves the design and delivery of ancillary actions involved in providing a firm's goods and services to the customer. The focus of this connection is generally the frontline employee who facilitates pre or post-purchase aspects of the process. A marketing approach to this linkage is predominantly external in orientation. The focus in on ensuring that customers are satisfied with the delivery of services offered by firm, measuring customer satisfaction with services, and changing internal processes that stands to have the greatest impact on the customer. The customer-financial accountability connection refers to efforts focused on linking customers to financial outcomes. The marketing function in many firms does not manage this linkage, and the inevitable result is that financial accountability is perceived largely in terms of costs. The actual expectative is to understand the link between marketing and financial performance of firms. 3. How to measure the contribution of marketing The need for ex post evaluation of marketing programmes and activities is set by Kotler (2003) as a crucial part of the process of analysis, planning, implementation and control. This evaluation is made by means of different marketing metrics that are used to assess past performance and influence on firm effectiveness, as well as to design future strategy improvements. Marketing has a chain of effects in firm performance as suggested by Rust et al. (2004). Marketing strategies lead to marketing actions taken by the firm such as advertising campaigns, service improvement efforts, branding initiatives, loyalty programs. Then the tactical actions influence customer satisfaction, attitude toward the brand and loyalty. At the firm level, these customer measures can be into

American History 2020 Essay Example | Topics and Well Written Essays - 250 words

American History 2020 - Essay Example 2). This principle reconciled American democratic ideals with its colonialist tendencies for which it fought against former mother country of Great Britain. It was used to justify territorial acquisition and transfer or absorb people of other nationalities. American businessmen wanted new markets for their manufactured products so Manifest Destiny emboldened American political leaders to pursue expansionism. The expansionist strategy went on for a century and continues even today in its foreign policy (Kinzer 552) by sometimes acting unilaterally in matters of international concern. American imperialism snared for the country various overseas territories such as Cuba, Hawaii, the Philippines, Guam, and Puerto Rico but a key distinguishing feature of this imperialism was its benevolence, unlike European imperialism that merely exploited the people and resources of the colonies they had grabbed and colonized (Conrad 72). Unlike what Great Britain did to India or Portugal to parts of Africa as the foremost proponent of the trans-Atlantic slave trade. America tempered its imperialism with the ideals of democracy, freedom, liberalism, and progressivism by spreading the benefits of democracy, capitalism, assimilation, and universal free education to all its colonies (Miller

Defined the Three Different Types of Breach of Contract Essay Example for Free

Defined the Three Different Types of Breach of Contract Essay In Contracts there are many terms used that sometimes may get confusing. Other times it is hard to tell which words mean what and how to use them properly in a sentence; the word condition being one of them. There are so many uses for the word and it may be used as a form to explain more in-depth in a contract, so that there is no confusion, or questions asked in what was meant by in a statement. Conditioned is defined in a contact as a future uncertained event that creates or destroys rights and obligations. A condition is a contact clause that modifies the basic agreements between the parties. Conditions can be complexed as â€Å"if you do this†¦, I’ll do that†¦Ã¢â‚¬ . There are different types of conditions, including implied, express, condition precedent and condition subsequent. It is legal and very common for contracts to have conditions. A condition can modify or rescind a contract. Conditions can also be based on certain action either of the parties themselves or some other outside action. A contract with no condition is â€Å"I promise to pay you $2,000 for your car†. A contract with a condition is â€Å"I promise to pay you $2,000 for your car, if a mechanic certifies it has no major mechanical problems. How can you tell if a contact has a condition you may ask, well its very simple, if the statements requires action to be taken for the contract to be enforced. An implied contract is one that is not stated in the contract and an expressed contract is one that is stated.

A Prolonged Civil Conflict :: essays research papers

The reasons why the Vietnam War lasted so long is a very controversial subject among Americans. There is no simple answer to as why the war lasted so long. Many factors have to be considered when analyzing the war. The first factor that has to be considered is whether or not the U.S. really belonged in the Vietnam War in the first place. The initial reason that the U.S. became involved in Vietnam was because they thought that North Vietnam was going to Russia and China, which were communist countries, for support. Because of the containment policy, the U.S. felt it had to defend South Vietnam from communism. They thought that Russia was trying to take over Europe and make it one communist state. Herring says, “The United States formally committed itself to he containment of Soviet expansion in Europe, and throughout the next two years attention was riveted on France, where economic stagnation and political instability aroused grave fears of communists takeover'; (11). However, all Ho and North Vietnam wanted was for their country to be reunited. “For the Vietminh, unification of their not only represented fulfillment of the centuries-old dream of Vietnamese nationalists but also was economic necessity'; (8). The Vietminh asked the U.S. for support but because they thought that North Vietnam was influenced by Russia, the U.S. turned them down. It was not until later that the Vietminh went to Mao Tse-tung’s Chinese Communists for support out of desperateness. From the very beginning, “the U.S. had attached itself to a losing cause'; (19). Because the U.S. was obsessed with the domino theory and a communist threat in Southeast Asia, they became involved in and were partly to blame for prolonging a civil conflict.   Ã‚  Ã‚  Ã‚  Ã‚  After the U.S. had initially become involved in Vietnam’s civil conflict, they kept getting more and more involved. Besides several bomb raids the U.S. also kept sending more and more troops into South Vietnam. The massive bomb raids and the continuous flow of troops into South Vietnam established the U.S.’s policy; they were willing to give full support to South Vietnam and fight in a war in order to stop the spread of communism. As Herring says, the U.S. also insisted “that an important interest had been established that had to be defended for the sake of U.S. credibility throughout the world'; (309).   Ã‚  Ã‚  Ã‚  Ã‚  This leads to the second factor to as why the war lasted so long.

Theater Arts

â€Å"Sitting in Limbo† is a play written by Dawn Penso and Judith Hepburn who are both Jamaican nationals living in London, the play was directed by Jo-Ann McCabe. â€Å"Sitting in Limbo† was held at the University of the West Indies Cave Hill Campus, Errol Barrow Centre for Creative Imagination; in the Walcott Warner Theater. The moon reading featured a trio of Barbadian actors: Amanda Cumerbatch as Yvonne Campbell, Philip Eno as the judge and radio announcer and finally Loretta Hackett as Nita George, on Monday 25th February 2013.The theatrical piece starts out with a contrast between two women, one of a fairly wealthy background and the other struggling to make ends meet this portrays a conflict between both women based on their differences which in the end both women overcame. The play about a prison warden, Nita George and prisoner Yvonne Campbell depicts a political disruption in Grenada’s annals which led to the imprisonment of Grenadian Phllis Coard.Immu red along with her husband for assassinating Grenada’s elected Prime Minister, Nita presumes that Yvonne is a greedy woman with a thirst for predominance and that she is the main reason behind all the troubles in Grenada due to her pushing her husband into the overthrow of the Prime Minister. Nita openly affronts Yvonne, while Yvonne demands that she be respected because of her position in society and the â€Å"success† she has brought upon the country.Two years had passed and Nita’s views about Yvonne hadn’t changed but as the years went by for a total of seven years and they both opened up to each other and adapted to each other’s personalities Nita saw Yvonne as a woman with humanity and compassion. Although the play is mainly about the two characters Nita and Yvonne, the radio announcer plays a very important role, he notifies the audience about the amount of years passed and the fate of Grenada, the radio announcer practically gives viewers an idea of what was going on during the play.The trio has done an exceptionally great job on the piece ‘Sitting in Limbo†. The use of accents added a great effect on the nationality of the characters or the origin where the incident was being taken place. The use of costume was also great because one could identify which character was which , when Nita or Loretta wore the khaki shirt and the khaki pants it gave the audience a hint that she was some sort of guard or officer or in this case a prison warden.In Philip’s case the use of headphones gave the audience an idea that he was a Dj or a radio announcer. The use of the projection of bars gave the audience an idea that it was some kind of prison. The bars also reflected on how each woman felt inside, Nita trying to raise a family by herself in the economic struggles felt ‘imprisoned† because she wanted to live a better life, she wanted to reach for her goals but she could not do so because of the curren t situation but eventually ‘broke free â€Å"and decided to accept the offer her sister had given her.Yvonne although imprisoned literally felt† imprisoned† due to the fact that deep down inside she knew what she did was wrong but her arrogance and pride got in the way ,she’ broke free† by refusing to sign a contract which could have literally freed her by denying everything she had actually done. However they were some minor imperfections which were indeed noticeable, such as the backing of the audience, Phillip walking offstage before the fade had actually begun and where Loretta and Amanda had somewhat forgotten a bit of their lines.There were also some technical difficulties where as the fade would begin too early or a little too late but they but did not affect the theatrical piece it self. The play was a unique piece especially because it was my first time viewing a moon read play and because they tied in a fictional crisis into a play which I f ound very creative. The play also impacted the audience and made it an enjoyable play for them.

What Care Services Are Available to People with Long-Term Health?

What care services are available to people with long-term health conditions and why is it important that these services should take into account individuals sensitivities and circumstances? â€Å"According to Talcott Parsons being sick is a role (a deviant one) which is a temporary role that all people (regardless of their status or position) enter at some stage of their life. Its main function is to control illness, and to reduce its disruptive effects on the social system by ensuring that sick people are returned to health as speedily as possible† (Parsons 1951).However if you are seen as enjoying playing the sick role, people might label you as a malingerer. â€Å"A malingerer is someone who shirks their duties by pretending to be ill† (Block 1 who cares, p-67), this also has its problems as you start to feel isolated, depressed and loss of self-esteem from hiding daily activities from people. Therefore, before you even contemplate on seeing a doctor you will have al ready taken on the sick role. The NHS is split into two, Primary and Secondary health services they both look after people who suffer from long-term illnesses i. . diabetes, asthma and coronary heart disease. It is estimated that there are around 15 million people in England that have a long-term illness (DH 2006). ‘Your local doctors’ surgery or GP practice provides a wide range of family health services’ (NHS Choices, 2007). I myself will often refer to a study of a man named Anwar Malik that I have been studying, who himself has used most of the health services. Anwar Malik is a 54 year old green grocer and lives with his wife Hansa and their youngest son Iqbal.Anwar originally was born in Pakistan and came to live in the UK when he was a young man. Anwar’s first language is Punjabi and Urdu, but can speak English as Hansar and Anwar speak it in their shop. Anwar had been feeling unwell for a while, lethargic, tired and generally thirsty. Anwar’s wife noticed that he had become less active and frequenting the toilet more often. Hansa his wife became concerned for her husband’s health and advised him to visit his doctor. Anwar’s G. P referred him to hospital for further tests where it was discovered he in fact was diagnosed with diabetes.Primary care services are normally the first point of contact if you have a health related issue, an appointment with your GP (general practitioner), dentist, nurse or optometrist. It is estimated that around 90% use this service and most can be accessed in the doctor’s surgery, although Anwar could have gone to his local walk in center or even telephoned NHS direct. If your illness requires further tests your G. P will refer you to a secondary health care provider, this is what happened to Anwar Malik. Secondary care is defined as a service provided by medical specialists who generally do not have first contact with patients.Secondary care is usually delivered in hospit als and patients have usually been referred to secondary care by their primary care provider (usually their GP) (Dr Foster 2001). What can people expect to find in a hospital setting? Consultants, nurses, health care assistants and domestics are just a few to name. There are different departments that split the hospital, intensive care; different medical wards i. e. Neurology, surgical, and also not forgetting the Accident and Emergency department. Communication between primary and secondary care breaks down quite easily, especially if you are receiving long term care.If you are being seen as an outpatient for long periods, the GP will need to be informed of their treatment and progress, as this could have an impact on the GP’s own treatment for the patient. Social care supports people for whatever reason that is unable to function without support or supervision in their own homes. Some families struggle to fund this kind of service as it is not always free and requires servi ce users to use their own money in order to obtain the service. Home care workers work to a care plan which determines what they do for each service user.However there needs to be clear boundaries between the home care worker and the service user in being friendly and being a friend, otherwise this could lead to considerable emotional demands on the home care worker. There are a combination of factors why some are reluctant to use this service, as it requires ‘strangers’ going into the service users own home and carrying out personal care. Service users can also get very frustrated with home care as there are frequent changes in staff and some are even poorly trained.The service can be unreliable due to staff sickness or not receiving a call due to adverse conditions, leaving the service user stranded. However there are a majority of service users that enjoy home care as it is delivered in the comfort of their own homes, takes pressure off families and can even postpone or stop the need to go in hospital or care homes. Everybody’s illness differs from person to person so it is always important to take into account individuals sensitivities and circumstances, like Anwar were his taken into account?It is not just the individual with the illness that needs to be thought about, the family is often affected to. As we are aware Anwar originated from Pakistan and maybe he did not fully understanding English properly, also Hansa cannot read English very well and this proved difficult when trying to plan and follow meals for Anwar from a leaflet given to her by the nurse. The menu showed typical ‘English’ food; had anyone taken into account that Asians eat western food and their eating patterns differ from our own culture, this can lead to cultural barriers.Should the hospital have translated the diet sheet into the appropriate language that Anwar and Hansa are familiar with? What about communication and visual aids? Should the hospital have provided a translator, so that both Anwar and Hansa fully understand the effects of diabetes? The hospital also could have shown Anwar and Hansa photos of a gangrenous foot or even an amputee, this could have made Anwar think twice about his own health (this could be me). Two per cent of the UK suffers with diabetes, South Asian residents of the UK are 4 times likely to be affected by diabetes than the rest of the population (Block 1, who cares p-85).What about financial worries? Having to follow a healthy eating plan can cause financial burden on the whole family. â€Å"Families struggle to eat healthily amid rising food bills and shrinking budgets† (Guardian 2012), could this be another obstacle in the way of Anwar’s treatment. Can they afford to change the whole family’s diet, or have they enough money for extra food just for Anwar? Should the hospital be taking this into account for the sake of people’s health? However it is also important to th ink about a person’s psychological needs, do they understand what is being asked of them, are they fully aware of the condition that they have.Living with a chronic illness is a demanding job and can often lead to bouts of depression; many people are so overwhelmed by complications that may arise with their health and may experience a number of other emotions apart from depression, anger is also common as to why this is happening to them, mood swings, frustration and fear of the unknown. If such emotions do arise it is important for the health care professionals to support them and encourage them to communicate their concerns straight away, otherwise this can have a long term effect on how they and their families manage their illness, thus helping to improve a erson’s health for the see able future. Over the last century health care has been totally transformed by biomedical science to understand what causes illness and diseases, and to find a cure. However biomedical science is not enough to encourage people to administer their own care. To provide effective health care involves educating, informing, engaging and supporting people and their families, so that they can manage their own treatment. This means you would have to look at things from the service user perspective, asking them how they feel and helping them make sense of their illness.Any treatment that has to be given must take into account peoples cultural, social circumstances and lifestyles. Word Count-1420 Good practice 1) Liz appears to be ensuring Clarice gets the level of support she wants, to do the things she wants, in the way she wants. Liz doesn’t appear to impose an agenda of her own or one defined by Somebody Cares. I think this is supporting Clarice s rights to appropriate services. 2) When Clarice is in conversation with Liz, not only does Liz listen but lets her lead the conversation.Liz puts no time pressure on Clarice and lets her do what she can for herself and only helps when asked by Clarice. Liz is supporting Clarice in maximising her potential to being independent. 3) Clarice opens the door to Liz; they then have a little chat before any tasks are done. Not at any point does Liz talk about another client and lets Clarice lead the way to the bathroom. I think Liz is maximising Clarice’s potential by letting her be as independent as possible and by not divulging confidential information onto Clarice about another client. Bad practice ) Marjorie does not engage Iris in two-way conversation at any point. She talks over her all the time. Consequently, Iris has no chance to give voice to her views or wishes. She doesn’t get a chance to make her point even in her own room. This is not supporting Iris to have a voice or be heard. 2) Iris’s room is treated like a public place, where Marjorie comes and goes as she pleases. Iris is given no dignity in her own room shouting â€Å"do you want the lavvie? † Marjorie moans about another person to Iris, leaving Iris wondering â€Å"does she speak about me to other people†.I think Marjorie has no concept of people’s rights to privacy and confidentiality. 3) Iris is capable of having a bath; she probably would find it a pleasure but unfortunately Marjorie runs it for her. This is not taking into account Iris’s capabilities’ or wishes and definitely not maximising Iris’s potential to run it herself. Word count-346 My tutor’s feedback has helped me to develop my writing, thinking skills and to actually believe in myself. The only negative I had was no reference list, but I did send one (maybe didn’t receive it).The most difficult task I’ve found while doing TMA02 was not to ramble on and miss the point. References The Open University (second edition2010), block 1 who cares, Malta, Gutenberg Press Limited (p-67) & (p-85) Parson, T, (1951) the Social System, Glencoe IL, the Free Press. Department of He alth (DH) (2006) Our Health Our Care, our Say: A New Direction for Community Services, Norwich, The Stationary Office; also available online at www. dh. gov. uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4127453 (Accessed 26 February 2008).NHS Choices (2007) About NHS Services: NHS GPs/Doctors [online], www. nhs. uk/AboutNHSservices/doctors/pages/DoctorsSummary. aspx (Accessed 17 December 2007 www. guardian. co. uk/society/2012/nov/18/families-rising-food-prices-budgets (Accessed 10 November 2012). www. uwic. ac. uk/shss/dom/newweb/Sick_role/Introduction. htm (Accessed 10 November 2012). www. drfosterhealth. co. uk/medical-dictionary/terminology/secondary-care. aspx (Accessed 12 November 2012). www. medicalprotection. org/uk/booklets/common-problems-hospital/communication-between-specialties (Accessed 17 November 2012).